By Logan, founder of HVAC Marketing HQ · Updated Oct 12, 2026The short version
RS Gonzales (rsgonzales.com) is an agency based in Washington, DC. It markets itself to HVAC companies, but its site also has pages for plumbers, electricians and other industries. It runs SEO, Google Ads, Local Services Ads, Meta and Yelp ads, and includes a website and a CRM with its plans. With a $3,000 a month minimum ad spend, it suits shops ready to spend on ads. We're a smaller, lower-cost option for owner-run shops that want a website they own, a Google profile that's run well, and fast follow-up on missed calls, without paid ads.
Everything about RS Gonzales on this page is as published on their site, Oct 2026. Prices and terms change, so check their pricing page and terms before you decide.
Published prices, side by side
| RS Gonzales | HVAC Marketing HQ | |
|---|---|---|
| Monthly plans | Grow $2,200 / Accelerate $3,500 / Dominate $5,000 | Starter $499 / Growth $799 / Dominate $1,299 / Multi-location $2,499 |
| Setup or build fee | "No setup fees"; a $500 onboarding deposit, non-refundable once work starts | $1,995 / $2,495 / $2,995 / $4,500, one time |
| Ad spend | Paid separately, $3,000/mo minimum; 0% markup up to the tier cap, 10% fee on spend above it | No minimum. Ads are an optional add-on; spend is billed to you, never marked up |
| Website | Included ("free website") | Included, built for a one-time fee |
| Contract | 12 months on their pricing page (one page says 6 months for Grow) | 6-month first term, then month to month. See our Terms |
| Money-back | 30-day guarantee, covering the first month only | First month refunded within 30 days of launch |
| Website ownership | After 12 months, or a $4,500 buyout | Yours: site, domain, Google profile and reviews |
12-month cost, with the math
Same method for both: plan price times 12, plus any one-time fee. For RS Gonzales we also show the minimum ad spend, because their pricing page requires it. That money goes to Google and the other ad platforms, not to the agency, and it buys ads we don't offer, so this isn't a like-for-like comparison.
| Option | Math | 12-month total |
|---|---|---|
| HVAC Marketing HQ Starter | $499 x 12 + $1,995 | $7,983 |
| HVAC Marketing HQ Growth | $799 x 12 + $2,495 | $12,083 |
| RS Gonzales Grow, agency fees only | $2,200 x 12 | $26,400 |
| RS Gonzales Grow, plus minimum ad spend | $2,200 x 12 + $3,000 x 12 | $62,400 |
Their $500 onboarding deposit isn't included above; ask whether it's credited toward your first invoice.
Contract and exit terms in their fine print
RS Gonzales puts its headline promises on almost every page: a new website, 0% markup on ad spend, no setup fees and a 30-day money-back guarantee. Their terms, refund policy and SEO packages page, as published in Oct 2026, add detail to each one:
- "0% markup" applies up to your tier's ad spend cap. Spend above the cap carries a 10% fee.
- "No setup fees" sits next to a $500 onboarding deposit that's non-refundable once work starts.
- The 30-day money-back guarantee covers the first month only. If the new site is already live, you pay $4,500 or have your old site restored.
- "You own your website" applies after 12 months or a $4,500 buyout.
Read the fine print before you sign, with any agency.
Where they're strong
- Published case studies. Named client results on their site.
- Large ad budgets. Google, Local Services, Meta and Yelp ads, for shops spending $3,000 a month or more.
- Field software sync. Their CRM connects to ServiceTitan, Housecall Pro, FieldEdge and Jobber.
Which one fits
| Your situation | Better fit |
|---|---|
| You want ads run for you and can spend $3,000 a month or more on them | RS Gonzales |
| Your marketing budget is under about $1,500 a month, all in | HVAC Marketing HQ |
| You want to own the website from the start, not after 12 months | HVAC Marketing HQ |
| You mainly need a strong website, Google profile, reviews and missed-call follow-up | HVAC Marketing HQ |
| You want a large team and a CRM that syncs with your field software | RS Gonzales |
Questions to ask on their sales call
- Is my plan 6 or 12 months? Their SEO packages page and pricing page differ for Grow. Get the term in writing.
- What's my tier's ad spend cap? Ask what you'd pay in the 10% fee if you go over it.
- Is the $500 deposit credited to my first invoice? And when exactly does it become non-refundable?
- If I leave in month six, what happens to my website? Ask whether the $4,500 buyout applies and what you'd get for it.
- What does my all-in monthly cost look like? Plan fee plus ad spend, added up, for your size of shop.
- Who will my account manager be? Ask how many clients they have today.
Our plan details and prices are on our plans page. Before any sales call, the free report card shows where your shop stands on Google, so you know what you're buying.
Free report card: your Google profile, reviews, website and listings graded against the shops near you.
Questions
How much does RS Gonzales cost?
As published on their site in Oct 2026: $2,200, $3,500 or $5,000 a month, plus ad spend with a $3,000 a month minimum, on a 12-month term. A $500 onboarding deposit applies.
Do you own your website with RS Gonzales?
Their fine print, as published in Oct 2026, says ownership applies after 12 months or a $4,500 buyout.
Is RS Gonzales HVAC only?
No. It markets itself to HVAC companies, but its site also has pages for plumbers, electricians and other industries, as published in Oct 2026. We work only with HVAC companies.
Why is HVAC Marketing HQ so much cheaper?
We work only with HVAC companies, we don't carry the overhead of a large ad agency, and ads are an add-on instead of a required package. The core is your website, Google profile, reviews and missed-call follow-up.
Sources
- RS Gonzales: Pricing (as published on their site, Oct 2026)
- RS Gonzales: HVAC SEO packages (as published on their site, Oct 2026)
- RS Gonzales: Terms and conditions (as published on their site, Oct 2026)
- RS Gonzales: Onboarding deposit refund policy (as published on their site, Oct 2026)
- RS Gonzales: Case studies (as published on their site, Oct 2026)
- RS Gonzales: Reviews (as published on their site, Oct 2026)
- RS Gonzales: HVAC CRM (as published on their site, Oct 2026)
- RS Gonzales: 90-day HVAC growth plan (as published on their site, Oct 2026)
- RS Gonzales: About us (as published on their site, Oct 2026)