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Home / Services / Tune-up and win-back campaigns
Tune-up and win-back campaigns

Fill spring and fall with customers you already have.

Your past customers already trust you. Most of them just need a reminder before the season turns. We send it for you, in your voice, so the shoulder months fill with tune-ups instead of waiting for the phone.

Free report card in your inbox in about 5 minutes. Nobody calls you.

The problem

Why the slow months are slow.

✕

Spring and fall go quiet

Between the heat and the cold, the phone slows down and the crew has open time.

✕

Past customers forget you

If they don't hear from you, next time they search, and the first shop they find gets the call.

✕

Maintenance plans lapse

Plans renew when someone reminds them. Without it, they quietly drop.

✕

Nobody has time to run a campaign

Writing messages and pulling lists is the first thing that slips in a busy shop.

How it works

How we set it up.

You give us access and approve the work. We do the rest.

  1. 1

    We bring in your customer list

    From your field software or a spreadsheet. It stays yours.

  2. 2

    We write the messages

    Short texts and emails in your voice, timed before each season.

  3. 3

    They go out on schedule

    Only to past customers who can be texted, with an easy way to opt out.

  4. 4

    Replies come to you

    Bookings and questions land in the shared inbox app, and results show on your HQ Command Center.

Your whole team

One app. Everyone on the same page.

This runs inside HQ Command Center, the CRM we set up around your shop. Everyone who needs it gets a login.

Unlimited team logins

Owners, managers, the office and techs. Add as many people as you want, at no extra cost.

One inbox for everything

Calls, texts, web chat, email and Facebook and Instagram messages, in one thread per customer.

An app on every phone

iPhone and Android, with alerts, so whoever's free can answer from the truck.

Everyone on the same page

The same customer history, notes and next steps for everyone. No more "did anyone call them back?"

What's included

What you get.

Win-back texts each season start with Growth. Full spring and fall tune-up campaigns by text and email come with Dominate. Compare plans →

  • Spring and fall reminders timed to your area
  • Messages written in your voice
  • Only past customers, never cold texts
  • Opt-out on every message
  • Maintenance plan renewal reminders
  • Bookings tracked on your HQ Command Center
Straight answer

Is it worth it for your shop?

Worth it if

  • You have a list of past customers
  • Spring and fall are slow
  • You sell maintenance plans

Skip it if

  • You're booked solid all year
  • You don't have customer contact info yet
Questions

Common questions

Do you need our customer list?

Yes, it's what makes this work. We import it from your field software or a spreadsheet. It stays yours, and you can export it any time.

Can we text past customers?

Customers who did business with you are different from cold leads, but texting rules still apply. We only text people with a valid opt-in and include a way to opt out.

Can you offer a discount in the message?

If you want to. Many shops offer a tune-up price or a plan sign-up deal. You decide the offer, and we write it.

When do the campaigns go out?

Before each season turns in your area, when there's still room in the schedule. We set the dates with you.

Free report card

Get your free report card

We grade your Google profile, reviews, website and listings against the HVAC companies people find near you. It lands in your inbox in about five minutes. Nobody will call you.

Graded only on what anyone can see in public. You get the grades and what to fix first.

What's your website?

No website yet? Put your Facebook page or type "none".

What's the business called?

The name on your Google profile, so we grade the right one.

Where should we send it?

✓

It's on the way

Check your inbox in about five minutes. If it's not there, look in spam for an email from HVAC Marketing HQ.

Rather talk it through? Book a 15-minute call

Get my free report card →
Free report card

Grade your shop in three quick steps

Google profile, reviews, website and listings, graded against the shops near you. No sales call.

What's your website?

No website yet? Put your Facebook page or type "none".

What's the business called?

The name on your Google profile, so we grade the right one.

Where should we send it?

✓

It's on the way

Check your inbox in about five minutes. If it's not there, look in spam for an email from HVAC Marketing HQ.

Rather talk it through? Book a 15-minute call