HVAC marketing budget calculator
Put in your yearly revenue and the share you want to put into marketing. Pick the share that fits your goals and margins; there's no single right number, so try a few.
Calculator
yearly marketing budget
monthly marketing budget
jobs a month to cover the budget in revenue
Your numbers; this is math, not a promise of results.
See which shops near you are getting these calls: free report card →How it's worked out.
No hidden numbers. Here's every step.
- Yearly budget = yearly revenue x share to marketing
- Monthly budget = yearly budget / 12
- Jobs to cover a month = monthly budget / average ticket
Three ways to move it.
Spend on what books jobs
Track booked jobs by source so the budget goes where it pays.
Keep the customers you have
Reviews, reminders and plans cost less than finding new customers.
Plan for the seasons
Spend more before the busy months and on tune-ups in the slow ones.
HQ Command Center: Your CRM and live dashboard, set up around your shop →
Read the guide: What HVAC marketing costs in 2026: published prices compared →
Got your number? See what is behind it.
We grade your Google profile, reviews, website and listings against the HVAC companies people find near you. It lands in your inbox in about five minutes. Nobody will call you.
Graded only on what anyone can see in public. You get the grades and what to fix first.