Google Ads for HVAC, run to book jobs, not to spend budget.
Ads put you above the map the same day you turn them on. They also burn money fast when they show for the wrong searches, in the wrong towns, at hours nobody answers. We build and run your search campaigns around the jobs you want, and judge them by booked jobs, not clicks.
Free report card in your inbox in about 5 minutes. Nobody calls you.
Where ad money leaks.
Paying for the wrong searches
Broad keywords match DIY questions, job seekers and parts shoppers. Every one of those clicks costs the same as a real customer.
Ads running when nobody answers
A click at 9 PM that hits voicemail is money spent on the shop down the street.
No idea which ads book jobs
Clicks and calls aren't jobs. Without tracking to the booked job, you can't tell good spend from bad.
The account isn't yours
Some agencies run ads in their own account. If you leave, years of data stay with them.
How we set it up.
You give us access and approve the work. We do the rest.
- 1
We set goals from your numbers
Jobs you want a month, what a job is worth and what you can spend to get one.
- 2
We build tight campaigns
Separate campaigns for repair, replacement and maintenance, limited to the towns you serve and the hours you answer.
- 3
Every call is tracked
Calls and forms from ads land on your HQ Command Center, so you can see which ones became booked jobs.
- 4
We tune it every week
Cut searches that don't book, add the ones that do, and shift budget with the season.
What you get.
An add-on to any plan. Management is a flat $299 a month. Your ad spend is billed by Google to your own card and never marked up. Compare plans →
- Search campaigns for repair, replacement and maintenance
- Location and schedule limits matched to your service area and hours
- Negative keywords to block DIY, jobs and parts searches
- Call tracking and booked-job reporting on your HQ Command Center
- Landing pages built for each campaign
- The ad account is in your name; you keep it if you leave
- Ad spend billed by Google to you, never marked up
Is it worth it for your shop?
Worth it if
- You want calls this week, not just next season
- You can answer the calls ads bring
- You want to see which ads book jobs
Skip it if
- Nobody answers the phone during the day
- You want ads with no tracking
Common questions
How much should I spend on Google Ads?
Start from the jobs you want and what you can pay for one, not a round number. Our Google Ads budget calculator walks through the math, and we'll set a starting budget on a call.
Do Google Ads help my map ranking?
No. Google says you can't pay to improve your local ranking. Ads show above the map separately. That's why we run ads alongside your Google profile, not instead of it.
Who owns the ad account?
You do. We manage it with access you grant, and you keep everything if you leave.
Do you mark up ad spend?
No. Google bills your card directly. You pay us only for managing it.
Get your free report card
We grade your Google profile, reviews, website and listings against the HVAC companies people find near you. It lands in your inbox in about five minutes. Nobody will call you.
Graded only on what anyone can see in public. You get the grades and what to fix first.