By Logan, founder of HVAC Marketing HQ · Updated Oct 12, 2026The short version
Hook Agency (hookagency.com) is a Minneapolis agency for home-service companies: roofing, HVAC, plumbing and more. It sells SEO, Google Maps SEO, AI search work, Google Ads, Local Services Ads, Meta ads and websites. It aims at shops over $1 million in revenue. We work only with HVAC companies, mostly owner-run shops, and run ads as an optional add-on.
Everything about Hook Agency on this page is as published on their site, Oct 2026. Their full Terms of Service sit in an embedded page we couldn't read, so check the contract itself before you sign.
Published prices, side by side
| Service | Hook Agency (starting prices) | HVAC Marketing HQ |
|---|---|---|
| Local SEO | $2,800/mo | Included in every plan, from $499/mo |
| AI search (AEO) | $4,000/mo, or $2,000 added to SEO | Not sold separately |
| Google Ads / LSA management | From $2,000/mo, plus ad spend | Add-on to any plan, $299/mo; spend billed to you |
| Meta ads | From $3,000/mo, plus ad spend | Add-on to any plan, $299/mo; spend billed to you |
| Website | Standard $12,000 or custom $24,000, split into 12 monthly payments | $1,995 to $4,500 one-time build fee |
| Bundles | Silver $3,500/mo, Gold $7,300/mo, Platinum $10,300/mo, Enterprise $15,000+/mo (shown on two of their landing pages) | Starter $499 / Growth $799 / Dominate $1,299 / Multi-location $2,499 a month |
Hook's Silver bundle, shown for $1M to $2M businesses, lists a standard website, Google Ads management, lead tracking and monthly reporting. Our plan details are on our plans page.
12-month cost, with the math
Same method for both: monthly price times 12, plus any build cost. Hook's website price is already spread over 12 months, so we add the full amount. Ad spend isn't included for Hook; their site states no minimum.
| Option | Math | 12-month total |
|---|---|---|
| HVAC Marketing HQ Starter | $499 x 12 + $1,995 | $7,983 |
| HVAC Marketing HQ Growth | $799 x 12 + $2,495 | $12,083 |
| Hook standard website + local SEO | $12,000 + $2,800 x 12 | $45,600 |
| Hook Silver bundle (site + Google Ads management), before ad spend | $3,500 x 12 | $42,000 |
These aren't the same products. Hook's prices bundle ads management, which we sell as a separate add-on. The point is the size of the commitment: Hook is built for bigger budgets.
Contracts and ownership
Hook is clear and generous on ownership. Its pricing page says "You own your website 100%" and that you own your ad account, with your own card paying for the spend. Its Meta ads page says you own your raw footage and ad creative.
On contract length, their pages say different things, as published in Oct 2026. The home page FAQ explains "a yearly commitment". Their main SEO page says SEO contracts start at 12 months, then go month to month. Their HVAC SEO page says "We have month to month contracts." Their website is paid over 12 months. Ask which applies to you, and get it in writing.
Where they're strong
- Track record. Published case studies across several trades.
- Ad creative. Photo and video shoots on their Meta ads plan.
- Plain ownership terms. Website, ad accounts and creative are yours, in writing on their pricing page.
Which one fits
| Your situation | Better fit |
|---|---|
| Your shop does over $2M a year and you want SEO, ads and a website from one partner | Hook Agency |
| You want Meta ads with regular video and photo shoots | Hook Agency |
| Your shop does under $1M a year | HVAC Marketing HQ (Hook's forms say under $1M is not a fit) |
| You want a site live in 14 days | HVAC Marketing HQ (Hook's website process runs about 100 days) |
| You want an agency that works only with HVAC companies | HVAC Marketing HQ |
| You want missed-call text-back and review requests built in | HVAC Marketing HQ |
Questions to ask on their sales call
- Is my contract 12 months or month to month? Their pages say both. Get the term for each service in writing.
- If I cancel before month 12, what do I owe on the website? The website is paid over 12 months, so ask about the balance.
- Do I own the website from day one, or after the last payment?
- How many HVAC clients does my account team work with? Ask for HVAC case studies near your size.
- What's the all-in monthly cost? Services, website payment and ad spend, added up.
- What happens after the free audit or intro call? Ask what's in the proposal and how long it's valid.
Our prices and plan details are on our plans page. The free report card shows where your shop stands on Google today.
Free report card: your Google profile, reviews, website and listings graded against the shops near you.
Questions
How much does Hook Agency cost for HVAC?
As published on their site in Oct 2026, local SEO starts at $2,800 a month, Google Ads management from $2,000 a month, and websites cost $12,000 or $24,000 paid over 12 months. Bundles on their landing pages start at $3,500 a month.
Does Hook Agency work with small HVAC companies?
Their contact forms, as published in Oct 2026, list under $1M in revenue as not a fit at this time.
Do you own your website with Hook Agency?
Their pricing page says you own your website 100% and your ad account. Ask whether that applies from day one or after the 12 payments.
Is Hook Agency HVAC only?
No. HVAC is one of many trades it serves, alongside roofing, plumbing and others.
Sources
- Hook Agency: Pricing (as published on their site, Oct 2026)
- Hook Agency: Bundled tiers landing page (as published on their site, Oct 2026)
- Hook Agency: SEO and contract FAQ (as published on their site, Oct 2026)
- Hook Agency: HVAC SEO (as published on their site, Oct 2026)
- Hook Agency: HVAC PPC (as published on their site, Oct 2026)
- Hook Agency: Meta ads (as published on their site, Oct 2026)
- Hook Agency: Website design (as published on their site, Oct 2026)
- Hook Agency: Case studies (as published on their site, Oct 2026)
- Hook Agency: Contact form (as published on their site, Oct 2026)